Unveiling the Future of Channel Marketing: Tiffany and Adrian at ERPVAR Launch Fractional CMO Initiative at Acumatica Summit Seattle
- Tiffany Campbell
- Jan 24
- 2 min read
Tiffany Campbell and Adrian Montgomery are preparing to make a significant impact at the upcoming Acumatica Summit in Seattle. Their mission is clear: to introduce the Fractional CMO Initiative, a fresh approach designed to help businesses access expert marketing leadership without the full-time commitment. This initiative promises to reshape how companies manage their marketing strategies, especially in fast-changing markets.
What Is the Fractional CMO Initiative?
The Fractional CMO Initiative offers companies the chance to work with seasoned Chief Marketing Officers on a part-time basis. This model suits businesses that need strategic marketing guidance but cannot justify a full-time executive role. Tiffany and Adrian bring years of experience to this initiative, combining strategic insight with practical execution.
This approach helps companies:
Access expert marketing leadership tailored to their needs
Save costs compared to hiring a full-time CMO
Gain flexibility to scale marketing efforts up or down
Receive fresh perspectives from professionals who work across industries
Why Launch at Acumatica Summit?
Acumatica Summit gathers technology and business leaders focused on cloud ERP solutions. It is an ideal platform for Tiffany and Adrian to introduce their initiative because many attendees are growing companies looking for efficient ways to improve marketing without overextending resources.
The Summit provides:
A targeted audience of decision-makers
Opportunities for live demonstrations and discussions
Networking with businesses ready to innovate marketing strategies
How the Initiative Works in Practice
Tiffany and Adrian’s Fractional CMO Initiative is not just theory. They have already worked with several companies, delivering measurable results. For example, one mid-sized software firm increased lead generation by 40% within six months by applying the strategic frameworks developed by the initiative.
Key steps in their process include:
Assessing the company’s current marketing challenges
Defining clear goals aligned with business objectives
Creating a tailored marketing roadmap
Providing ongoing support and adjustments based on results
This hands-on approach ensures that companies do not just get advice but also see real progress.
What Businesses Can Expect
Companies partnering with Tiffany and Adrian can expect:
Strategic clarity on marketing priorities
Improved alignment between marketing and sales teams
Better use of marketing budgets
Access to a broad network of marketing and technology experts
The initiative is especially valuable for startups and growing businesses that need leadership but want to avoid the cost and commitment of a full-time CMO.
Looking Ahead
The launch of the Fractional CMO Initiative at Acumatica Summit marks a new chapter for marketing leadership. Tiffany and Adrian are ready to help businesses navigate complex marketing landscapes with flexible, expert guidance.
Contact ERPVAR to learn more:
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