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Transforming M&A for the ERP Ecosystem: Calder Capital Bridges VARs and ISVs with Committed Buyers
In the ERP channel, selling your business can feel like navigating a maze without a map. Finding the right buyer who understands the value of your ERP-based business is tough. Many sellers face long waits, unclear offers, or deals that fall through. Calder Capital changes this by using technology and deep industry knowledge to connect sellers with serious buyers quickly and efficiently. They leverage ERPVAR to gain an in-depth understanding of ERP channels and ecosystems, as
Tiffany Campbell
Feb 43 min read


Why HubSpot and ERPVAR are a Perfect Match for Your Marketing Success
When you think of marketing, HubSpot should come to mind immediately. HubSpot has become synonymous with effective marketing tools that help businesses attract, engage, and delight customers. But having the right software is only part of the equation. To truly unlock HubSpot’s potential, you need a partner who can implement, support, and innovate alongside you. That’s where ERPVAR steps in. Together, HubSpot and ERPVAR create a powerful combination that drives marketing succe
Tiffany Campbell
Feb 33 min read


Unveiling the Future of Channel Marketing: Tiffany and Adrian at ERPVAR Launch Fractional CMO Initiative at Acumatica Summit Seattle
Tiffany Campbell and Adrian Montgomery are preparing to make a significant impact at the upcoming Acumatica Summit in Seattle. Their mission is clear: to introduce the Fractional CMO Initiative, a fresh approach designed to help businesses access expert marketing leadership without the full-time commitment. This initiative promises to reshape how companies manage their marketing strategies, especially in fast-changing markets. What Is the Fractional CMO Initiative? The Fracti
Tiffany Campbell
Jan 242 min read


Tiffany Campbell Joins ERPVAR to Drive GTM Strategies and Launch Fractional CMO Initiative
ERPVAR welcomes Tiffany Campbell to its team, bringing over 25 years of experience in sales, marketing, and business development. Her arrival marks a significant step forward in ERPVAR’s efforts to enhance ERP selection services and introduce a new Fractional CMO initiative. This move aims to offer clients fresh marketing leadership and strategic support tailored to their needs. Strengthening ERPVAR’s Marketing Leadership Tiffany Campbell’s career is distinguished by her stro
Tiffany Campbell
Jan 202 min read
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